Privacy Policy

New Roots Institute (“we” or “us”) is committed to protecting your personal information. This policy explains what we collect, how we use it, with whom it may be shared, and the safeguards in place to protect it. Personal information means any data that can identify you.

This policy applies whenever you engage with us (e.g., through our websites, events, services, programs, surveys, applications, or forms). By engaging with us, you agree to the current version of this policy. We may update it periodically and will post changes here. If we make material changes, we will notify you (if we have your email) so you can decide whether to allow continued use of your information.

If you do not agree with this policy, please do not engage with us.

INFORMATION COLLECTION

New Roots Institute does not share or sell your personal information.

We collect: 

  • Personal information (e.g., name, address, phone, email).
  • Non-personal, aggregate information (e.g., pages visited, IP address).

INFORMATION YOU PROVIDE 

When you engage with us, we may collect your contact details. We use HubSpot (CRM), FundraiseUp (cookies), and Google Analytics; see their privacy policies for details.

We do not see or store credit card numbers. Payments are processed securely through partners like Stripe and PayPal. We maintain Payment Card Industry Data Security Standard (PCI DSS) compliance.

CALIFORNIA’S ONLINE PRIVACY PROTECTION ACT

CalOPPA allows you to visit websites anonymously. Some browsers send “Do Not Track” (DNT) signals, but since no standard exists, our sites do not respond to DNT at this time. We continue to monitor developments in this area.

CHILDREN’S PRIVACY

You must be 13 or older (US) or 16 or older (EU and elsewhere) to engage with New Roots Institute. We may engage with participants under the age of 18. Survey responses are fully anonymized as much as possible. No personally identifiable information (PII) is collected unless you explicitly choose to provide it for marketing purposes, to receive future updates, or to apply for our leadership programming.

If we have reason to believe that we have collected personal information from an underage person without proper consent, we will delete that information in a reasonable period of time. If you believe we have this type of information on file, please contact us immediately.

HOW YOUR INFORMATION IS USED

We may use your personal information to:

  1. Share updates about our work, events, services, programs, donation opportunities, or policy changes.
  2. Process payments, fulfill orders, and send confirmations.
  3. Manage fellowship, job, or other applications.

All our emails include a link to manage preferences or unsubscribe. You may also email us directly to unsubscribe. To stop receiving physical mail, contact us with your full name and mailing address so we can update our records.

WHEN YOUR INFORMATION MAY BE SHARED

We may share personal information with trusted third-party vendors (e.g., HubSpot for supporter data management) who must comply with this Privacy Policy. They are prohibited from selling, renting, or distributing your information. We do not sell or rent personal information.

INFORMATION SECURITY AND STORAGE

We use industry-standard security measures—including secure storage systems, encryption (SSL), and compliance-based practices—to protect your information from unauthorized access, disclosure, alteration, or destruction.

TRANSFER OF PERSONAL INFORMATION OUTSIDE OF THE EUROPEAN ECONOMIC AREA (“EEA”) AND INTERNATIONAL USERS

New Roots Institute is based in the U.S., and personal information we collect is stored and processed on U.S. servers. By engaging with us, you consent to this transfer.

For individuals in the EEA, we will not transfer your data outside the EEA without ensuring adequate protection under European law. Where a third party is in a country without recognized protections, we will implement safeguards such as EU-approved standard contractual clauses.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We keep personal information only as long as necessary for the purposes described in this Privacy Policy. This also applies to third parties acting on our behalf. Retention periods vary depending on the type of data and may be influenced by legal requirements, potential litigation, contractual obligations, operational needs, or historical archiving.

THIRD PARTY WEBSITES

To update, correct, or remove your information, email us directly.

If you prefer not to receive our messages, use the unsubscribe/manage preferences link in any email or email us directly.

Please note: donor transaction records must be retained in accordance with our record retention policy and nonprofit best practices.

EEA RESIDENT RIGHTS

If you live in the European Economic Area, you have the right to:

  • Access, correct, update, or request deletion of your personal information.
  • Object to or restrict processing, or request data portability.
  • Withdraw consent at any time (without affecting prior lawful processing).
  • Opt out of communications via unsubscribe links or by emailing us.
  • File a complaint with your local data protection authority.

We respond to all valid requests under applicable law. However, we may retain certain information as needed to meet legal obligations, resolve disputes, or enforce agreements.

HOW NEW ROOTS INSTITUTE USES COOKIES

Cookies are small text files stored in your browser that help recognize you, improve your experience, and make our services more useful. They may be temporary (“session”) or long term (“persistent”).

We use cookies to improve your experience, track site traffic, and store preferences. Both session and persistent cookies may be used.

  • Functionality Cookies – Remember your choices (e.g., dismissing pop-ups, pre-filling forms via HubSpot or FundraiseUp) to provide a more personalized experience.
  • Analytics & Performance Cookies – Collect anonymous, aggregated data on site traffic and usage (e.g., pages visited, referrals, visit times) to help us operate more efficiently and monitor activity.
  • Google Analytics – We also use Google Analytics, including Demographics and Interest Reporting, to improve our services. Learn more here: Google Analytics Cookie Usage.

CONTACT INFORMATION

New Roots Institute

1110 N Virgil Ave, Suite 98280
Los Angeles, CA 90029

Email: info@newrootsinstitute.org