Factory Farming Awareness Coalition is now New Roots Institute

As the movement for a just and sustainable food system has expanded and diversified, so has our programming. In addition to visiting schools to raise awareness of factory farming’s devastating impacts, we now provide intensive education and advocacy training for high school and college students. We plant “new roots” by preparing our fellows to contribute meaningfully to the movement in myriad ways.

The mission of New Roots is to empower the next generation with knowledge and training to end factory farming. Our new logo represents the root system that nourishes our movement, creating a groundswell of energy, knowledge, and commitment.

Why did you choose a new name?
How did you make this decision?
What does the new name mean?
Why did you pick purple and yellow?
Did your mission or programming change?